IKEA helped make us higher (AKA much less groggy and moody) individuals earlier this 12 months by releasing their unique Sleep Podcast, and now the Swedish retail big has gone one step additional by making a sleeping TV channel.
Dubbed the ‘Gradual TV Channel’, the ‘boring’ footage is being reside streamed on YouTube and charts the real-time illustration of a ship voyaging throughout the excessive seas for 14 days.
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For those who’re in a position to make it by means of 336 hours of watching a ship transferring at a really uneventful tempo, you’ll then be handled to an thrilling ending when the ship arrives into port – the latest IKEA merchandise can be unloaded and also you’ll have the ability to comply with the merchandise as they arrive again of home at an IKEA retailer.
“We’re very excited to launch what might be the least thrilling TV channel Aussie’s have ever seen,” mentioned Ryan Burman, Nation Industrial Exercise Chief for IKEA Australia. “We all know that 1 in four Aussies wrestle with their sleep, so we hope that the rhythmic, monotonous content material of the Gradual TV channel helps quieten the day, and get the thoughts and physique prepared for mattress.”
To make issues rather less boring, the channel options Kent and Sara Eriksson, the narrators from IKEA’S Sleep Podcast, who narrate the nautical journey and browse from a brand-new IKEA Catalogue.
“For all of the night time owls and Gradual TV followers, tune in, sit back and let the dulcet Swedish voices put you within the temper for an excellent sleep,” Burman provides. “As specialists in life at house, we need to encourage the numerous Australians to create the perfect sleep surroundings to allow them to really feel refreshed and recharged to prepare for all times.”
Tbh, everyone knows somebody who might do with rather less espresso and a bit extra sleep.